It is easy to get overwhelmed by all of the different social media advice available online. Social media experts are all keen to give you advice on how to maximize your social media reach, how to ensure that each update you post has maximum impact and reaches your target audience.
It’s overwhelming because in a way, they are all correct – if you had the time and the resources to be constantly monitoring, posting, updating, liking, retweeting, hashtagging or whatever then no doubt your blog or small business would be flying.
But very few of us have the luxury of infinite time or money so we have to make choices, we have to make decisions, we have to try and decide which social media tactics we are going to embrace in order to try and achieve our objectives and communicate our messages to our target audience.
To try and help you make those decisions and make those choices, I’d like to share with you four of the best tactics that I’ve seen in action.
Image: Omer Unlu via Flickr
Remember to Re-Tweet
Twitter is one of the most popular social media channels, and it is a great way to broadcast messages as well as engage with existing and potential readers.
Research by social media commentators confirms that the most effective Tweets are those that contain a photo (or other media) and a hashtag. You are looking to make your Tweet stand out and catch the attention of your followers as they scroll through their Twitter feed, photos and videos have been shown to do that.
You also want to make your Tweet very searchable so that if someone is searching for a topic that is relevant to your blog, then your Tweet will be included in the search results.
One interesting piece of research is that you will attract more followers to your Twitter account if you are actively engaging with other Twitter users – re-tweeting, liking, and getting involved in conversations. There are a couple of thoughts as to why that might be the case, but what we know is that simply broadcasting isn’t enough – you must engage and interact!
Show That You’re Listening
If someone posts a question to one of your social media profiles, make sure that you respond to it. All social media platforms will send you some kind of alert when a comment or message is posted.
If it isn’t answered, then it looks like your social media platforms are just being used for broadcasting information, and this is likely to result in a loss of audience.
The same principle applies for any negative or offensive comments when it comes to businesses. Negative comments can be okay as long as you have shown that you have responded in a helpful manner.
Your blog or small business depends on social channels for brand awareness and maintaining your online reputation. You don’t have to post every day, but make sure you are posting consistently. If your page looks stale, then it won’t attract new audience share and it may drive away current followers.
Updating your digital marketing with the changing of the seasons is a classic old-school marketing technique, but it works and the same principle should be applied to your social media channels. Update your profile photos and artwork, include seasonally appropriate messaging and run competitions that play off the seasonal cues for your target audience.
The trouble with any kind of marketing activity, and particularly with online and social media marketing, is that there really isn’t any easy solution. In order to determine the best type of marketing activity for your blog or business takes a lot of trial and error, a bit of guesswork, and quite a lot of luck.
But you will never find what will work best for you until you start trying some of the tips and tactics that have worked for other blogs and small businesses. Log on and start sharing your messages with the world!